Due to the shift which happened in the international entertainment industry majority of the production companies are eyeing the digital release of the film. In the last couple of months, most of the films released research the audience based through the online platforms. It’s quite clear that these platforms hold great potential to change the entertainment industry through its potential. Many startup companies have started developing the OTT platforms for launching television series and features films to reach millions of audiences located in different countries. Even though many countries have slowed its restrictions, the theaters worldwide are not allowed to operate using its 100% potential.
It looks like the theaters are allowed to have only 50% traffic capacity to maintain social distancing. Warner Bros. is one of the leading production companies, has been developing films for a long period of time, has announced that it will be streaming the new films through HBO Max along with the theatrical release. It looks like the film will be reaching the audience both through the online platforms and also through the traditional theatrical release. It’s expected that many films will be released in the next year will get a wider approach with a motive to grab attention from the millions of entertainment enthusiasts.
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Even though many production companies showed negative views over the online platform release mainly due to the ticket collection, theatrical release becomes quite strange in different American locations. It looks like these production companies might take a different stand after Tenet failed to bring in huge attention from the audiences. Disappointing domestic ticket sales for Tenet made clear that it will take more than two years for things to get settle down and also for the theaters to receive the same amount of audience traffic. Despite initiating several initiatives, still, people have not shown interest in reaching the public to experience the films.
Experts in the entertainment industry suggest that the trend to enjoy big films in theaters will be changed over time. This was predicted after the massive growth of these online platforms, which reached every other country worldwide. These online platforms have partnered with a few of the leading production companies worldwide to develop unique scripts to grab attention from millions of audiences.
The majority of US theaters are currently closed due to the second wave of the pandemic, which has been causing several spikes in different countries. It was expected that the theaters might be opened during the holiday seasons, later it was denied by the government authorities, and the ruled for operating the theaters have been tightened.
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AT&T-owned Warner Bros. will be initiating the hybrid distribution model where most of the film developed will be streamed both through the theaters and digital platform. Its made clear that the film will be released in theaters and on HBO Max in the US. The shooting progress of the films and television series have been kickstarted by the crew members around the globe, which is expected to release during the mid of the next year without much delay.
